Community Outreach
The Four Seasons prides itself on a service culture, therefore its goals, beliefs and principles are founded on the best interest of the guests and community.
In America, the Four Seasons offers group activities for meetings and events that serve the public. Each state has a respective organization that people can donate money and time to through the Four Seasons. The company offers a variety of opportunities to enhance guests group meetings or events and to leave a lasting impression on the community a person is visiting.
For example, in the Four Seasons Hotel Atlanta guests can book volunteer work at the Atlanta Community Food Bank to help sort and distribute food to benefit hungry children, elderly and the working poor in Metro Atlanta and North Georgia.
Guests staying at the Boston location can help out the hungry by preparing food for the Boston Food Bank.
Through the Four Seasons hotel in Baltimore, volunteers can take part in tree-planting activities with the Herring Run Nursery.
The company places a great emphasis not only on public support, but building communities. In order to build communities, the Four Seasons involves itself in charitable donations, poverty relief, volunteering, WildLife conservation, community events, Healthcare, mentoring, Environmental Programs and local orphanages.
Examples of the company’s efforts to build communities from the ground up include the Four Seasons Resort Costa Rica at Peninsula Papagayo and its mission to provide textbooks for every student in its community.
Additionally, the Four Seasons is making it easy to host environmentally friendly events with the new Greening Meetings program, one dedicated towards increasing sustainability. This allows meeting planners to choose services that best suit the desires of his or her group, including measures to conserve water, recycle, donate materials and reduce the carbon footprint.
Also, Four Seasons employees donated their time and effort in the annual Parkway Run/Family Fun Walk in Philadelphia. Here, members of the Four Seasons staff laced up their shoes to participate in the run/walk event for Cancer research.
The list is endless of opportunities to give back to the community. Ultimately, the Four Seasons has some type of service event available in every corner of the globe to show the surrounding communities support.
The company’s community relations program supports the mission statement, one bound by service to the guests and the public, with placing a single focus on a mutually beneficial relationship between the Four Seasons and its surrounding community.
This is great Public Relations because the Four Seasons is able to give back to the community while simultaneously generating positive publicity and press coverage. The company is putting its face and name in the eye of the public on behalf of a good cause. This creates more business and positive consumer feedback.
Four Seasons is committed to being a responsible and caring community partner by having a positive economic impact and supporting community goals, both within and outside the hotel. The company engages in innovative training and mentoring programs for young people, support those in need and celebrate the diverse cultures where Four Seasons operates.