New and Social Media

The Four Seasons is finding itself entering a new age in luxury hotel marketing, one that places a heavy emphasis on new and social media. The company has done a remarkable job in keeping an open line of communication with its customers through social media. Using social media outlets keeps the guests feeling like their needs are a priority and are easy to voice, mediums such as Twitter allow guests to access concierge services and go on virtual wine tastings, geo- tagging platforms allow people to unlock certain gifts or upgrades, Facebook is used for customer service and YouTube serves to showcasing beautiful and illustrious properties. 

Social Media Marketing manager, Felicia Yukich, released the statement, “At Four Seasons Hotels and Resorts, we believe the winners in this new digital age will be the brands that let their fans define and syndicate it. We’ve always been a consumer- centric culture, so the shift adopting the way guests and clients lead communications for the Four Seasons has been rapid,”. 

Social media now makes up more than half of the company’s marketing efforts and encourages loyalty among customers and proactive feedback. Four Seasons continues to leverage social media channels to deepen relationships with existing guests and attract potential guests. 

One popular and widely used medium of social networking that the Four Seasons incorporates into its media marketing strategy is Facebook. Through Facebook, the company has been able to increase guest rewards such as prizes for the best travel photo and exclusive promotions for dining. Facebook is a high traffic area that allows the Four Seasons to achieve a target audience with precision to provide the accurate information and exclusive offers. 

Alongside Facebook, Four Seasons also accesses mediums such as Twitter.  Twitter allows guests to access features such as concierge services with the comfort and ease from his or her hotel room. Four Seasons also participates in Twitter chats that include the hashtags, “#luxchat, #FriFotos, and #TTOT”. 

Furthermore, the Four Seasons also posts extremely curated content on its YouTube channel. These videos range from world- class surfing videos to the best sights to explore while staying at a Four Seasons Resort and Spa. This allows viewers to get a action packed account of what its like to stay at one of the many luxurious destinations. 

Forms of new media that Four Seasons accesses include its own magazine and iPhone application. Four Seasons Magazine brings its guests travel news, global culture and gourmet cuisine while staying up to date with compelling and exhilarating photos. As for the iPhone application, this allows guests to find our more about locations, surroundings, suit types, floor plans, reservations and concierges and services. 

The Four Seasons is also one of the first luxury hotels to utilize geo- tagging location services. For example, when a guests checks into a hotel, certain offers or promotions come across his or her smartphone that are relative to the location he or she is in. For example, if a guest checks in to a California location then he or she can receive a “best of” trip recommendations. This software proves highly effective and intuitive. 

In a market that is ever adapting, the Four Seasons does an impeccable job staying relevant through its social media tools. Four Seasons addresses its public, makes communication easy and open and then responds to the feedback it gets. Ultimately, the Four Seasons strives for content that is engaging and informative at the same time. 

Community Outreach

The Four Seasons prides itself on a service culture, therefore its goals, beliefs and principles are founded on the best interest of the guests and community. 

In America, the Four Seasons offers group activities for meetings and events that serve the public. Each state has a respective organization that people can donate money and time to through the Four Seasons. The company offers a variety of opportunities to enhance guests group meetings or events and to leave a lasting impression on the community a person is visiting. 

For example, in the Four Seasons Hotel Atlanta guests can book volunteer work at the Atlanta Community Food Bank to help sort and distribute food to benefit hungry children, elderly and the working poor in Metro Atlanta and North Georgia. 

Guests staying at the Boston location can help out the hungry by preparing food for the Boston Food Bank. 

Through the Four Seasons hotel in Baltimore, volunteers can take part in tree-planting activities with the Herring Run Nursery.

The company places a great emphasis not only on public support, but building communities. In order to build communities, the Four Seasons involves itself in charitable donations, poverty relief, volunteering, WildLife conservation, community events, Healthcare, mentoring, Environmental Programs and local orphanages. 

Examples of the company’s efforts to build communities from the ground up include the Four Seasons Resort Costa Rica at Peninsula Papagayo and its mission to provide textbooks for every student in its community. 

Additionally, the Four Seasons is making it easy to host environmentally friendly events with the new Greening Meetings program, one dedicated towards increasing sustainability. This allows meeting planners to choose services that best suit the desires of his or her group, including measures to conserve water, recycle, donate materials and reduce the carbon footprint. 

Also, Four Seasons employees donated their time and effort in the annual Parkway Run/Family Fun Walk in Philadelphia. Here, members of the Four Seasons staff laced up their shoes to participate in the run/walk event for Cancer research. 

The list is endless of opportunities to give back to the community. Ultimately, the Four Seasons has some type of service event available in every corner of the globe to show the surrounding communities support. 

The company’s community relations program supports the mission statement, one bound by service to the guests and the public, with placing a single focus on a mutually beneficial relationship between the Four Seasons and its surrounding community. 

This is great Public Relations because the Four Seasons is able to give back to the community while simultaneously generating positive publicity and press coverage. The company is putting its face and name in the eye of the public on behalf of a good cause. This creates more business and positive consumer feedback. 

Four Seasons is committed to being a responsible and caring community partner by having a positive economic impact and supporting community goals, both within and outside the hotel. The company engages in innovative training and mentoring programs for young people, support those in need and celebrate the diverse cultures where Four Seasons operates. 

The Four Seasons


This blog is made solely for the purpose of keeping the public up to date on the most luxurious and reputable Four Seasons Hotels and Resorts. This blog will offer insight on what the company is about, some of the issues surrounding the Four Seasons, new promotions, earning, changes to the site, how the company makes community, global and corporate communications so on and so forth! I have selected the Four Season because it exhibits a fantasy vacation destination with all inclusive entertainment, the company's booming name and reputation labels it one of the most desired vacation get-a-ways in the world. 

The Four Seasons is a company that is all about perfecting the ultimate travel experience. The company launched in 1960 with Isadora Sharp's opening of the first hotel in London, England. Since then Four Seasons services are now delivered across the globe to 95 in 35 countries. Around 1980, the company made its move into the United States of America in a dozen US cities including Philadelphia, Boston, Dallas, Los Angeles and Chicago. About a decade later the Four Seasons entered its way into most of Europe and Asia. Thus, not only was the company growing in size but in recognition. 

The Four Seasons as a company dedicates itself to managing the finest hotels, resorts and residence clubs across the globe while maintaining excellent hospitality and services to their customers.  The Four Seasons prides itself on timeless value using tasteful design and finishes, and then supporting the physical awe of the hotel and resorts with a deeply instilled ethic of personal service. Ultimately, the strength of the Four Seasons brand, newly established in the 70s in the US Market, had become a promise of a quality of life, one of rich experience and vast opportunity. 

The main focus of the Four Seasons is solely the people. In order to satisfy guests, the company recognizes the importance of a multitude of effort from many groups working in coercion. The Four Seasons upholds guest satisfaction while simultaneously respecting every effort and contribution made by each branch of the company and their importance.  In order to communicate the Four Seasons upstanding reputations to the public, the company has created its own press room where readers can explore news, upcoming properties, press contracts and corporate information. Truly the challenges are minimal when it comes to improving the quality of the company's reputation and the opportunities are endless. An opportunity that a Public Relations professional could utilize is advertising the resort more on television, the coverage in the digital world could not operate any more efficiently. However, more commercials broadcasting the beauty of the Four Seasons hotel and resort to television watchers could do nothing more but benefit the company.